Meaning and value of the objects

  • Isabel Fuentes CaixaForum Madrid
DOI: https://doi.org/10.5209/rev_PEPU.2012.v6.40647
Keywords: exhibition, persuasion, museum, metaphor, daily object

Abstract

Advertising and exhibitions have something in common; both are persuasive discourses seeking toput in value certain objects in the eyes of a determined audience. The method by which such a valueis justified is very different in both cases; nevertheless, the communication strategies to achieve thisare often the same. This lecture aims to reflect on some of them, bringing in particular attention therole of the daily objects, as well as the usage of metaphor as a communication strategy.

Downloads

Download data is not yet available.

Article download

Crossmark

Metrics

Published
2012-11-16
How to Cite
Fuentes I. (2012). Meaning and value of the objects. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 6, 211-221. https://doi.org/10.5209/rev_PEPU.2012.v6.40647
Issue
Vol. 6 (2012): Núm. Especial: Arte, Publicidad y Vida Cotidiana
Section
Articles

License

In order to support the global exchange of knowledge, the journal Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.