Introduction: Art, Advertising and Daily Life in the Private Space

Abstract

At present, the private life has become one of the favorite subjects of the contemporary art. From theninety the daily things, become major reasons for the artistic activism. Pictures of families, portraitsof strangers, intimate spaces… narratives of what particular fair is now exhibited in the galleries fromaround the world. The intimacy counted through the eye and more direct amateur photography hasentered the style snap. This article explore the synergies between art and advertising, as both worldsshare on many occasions both topics such as concepts and where they move apart. Because, althoughthe advertising increasingly represents the familiar and the intimate, a priori we believe that it will doso through the idealization. Converting the insignificant, or specific family in what is different,emotive or freak.