Creating interactive stories to build microsites 2.0: the actitud captivating a new visual code
Abstract
Traditionally, most advertising professionals from around the world have been converting the pace set by technology. For many decades in a progressive manner, succeeding each other in an almost natural. However, since the beginning of the century, this gradual escalation has been turning up in the frenzy that is reflected at the end of the first decade.
Simultaneity when occupying the roles of transmitter and receiver, and the immediacy of the Internet as a channel itself, have definitely broken all the schemes of classical theories of information and communication. Bidirectionality has been replaced by the user multidirectionality you download, edit and create content themselves or others. Meanwhile, the talent of the current advertising implies a holistic review of their attitudes and skills. If the hypothesis suggested by the alleged existence of microsites advanced 2.0, presents the final conclusion as mere office work (typical of the convergence between advertising and digital computing technology). Can we measure its real impact?
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