Advertising formats in sport radio: since the traditional radio spot to the importance of the figure the presenter
Keywords:
radio broadcast, sport radio, radio presenter, sport communication.
Abstract
In this paper, we realize an exploratory analysis about the advertising in the programs that include sports radio broadcastings. Firstly, the paper highlight the importance of the figure of the presenter in this wireless genre, without forgetting that the traditional radio spot also is an habitual resource. On the other hand, it is realized an approximation to know what type of advertisements appears in these programs. A methodology based on quantitative and qualitative techniques has allowed to obtain a few results and conclusions on which to continue working.Downloads
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How to Cite
Herrero Gutiérrez F. J. y Romero Bejarano H. J. (2012). Advertising formats in sport radio: since the traditional radio spot to the importance of the figure the presenter. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 5(2), 233-254. https://doi.org/10.5209/rev_PEPU.2011.v5.n2.37871
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