Just inform or also persuade? Museums and advertising in Spain
Keywords:
Advertising, communication, Spain, art museum.
Abstract
This article explores the current relation between conventional advertising and Spanish art museums presenting the two existing models: the one that only informs, and the other that explores and exploits the possibilities of the language of advertising. The former, a majority, strengthens the exceptionality of the cultural field, while the latter, a minority, proves with its exceptions that it is possible to use creativity in the advertising produced with the objective of positioning the Spanish museums and promoting their activities.Downloads
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How to Cite
Mateos Rusillo S. M. (2011). Just inform or also persuade? Museums and advertising in Spain. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 5(1), 203-222. https://doi.org/10.5209/rev_PEPU.2011.v5.n1.36930
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In order to support the global exchange of knowledge, the journal Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
