Virtualidades y límites de algunos procedimientos comunicativos

Abstract

There are informative resources that show simultaneously the force and the weakness of the communicative processes of masses: enumeration, accumulation or amplification. The force consists at the possibility of informing to million people of an fact. The weakness is based on the nature of the received information: general, superficial, topical. Because really the information offered by mass media is the simple fact, the amount, the external thing, what. But not the quality, the subjective thing, the internal thing, who.