Servicios estadounidenses de SVOD en España: análisis de la disponibilidad, características y prominencia de obra local

Mª Trinidad García Leiva; Luis A. Albornoz; Pedro Gallo

doi:10.5209/esmp.91608

Mª Trinidad García Leiva Carlos III University of Madrid https://orcid.org/0000-0001-8572-0565
Luis A. Albornoz Carlos III University of Madrid https://orcid.org/0000-0002-0079-3317
Pedro Gallo Carlos III University of Madrid https://orcid.org/0000-0001-7748-5710

DOI: https://doi.org/10.5209/esmp.91608

Keywords: audiovisual industry, streaming, diversity, prominence, video on demand

Agencies: Ministry of Science and Research of Spain, Spanish State Research Agency

Abstract

The article portrays and analyses the availability and prominence of Spanish works in the following five subscription video-on-demand services (SVOD) offered in Spain: Netflix, Prime Video, HBO Max, Disney+ and Apple TV+. The data from the fieldwork, carried out on samples obtained from their catalogues in January 2022 and 2023, shows how many Spanish works are available in said services, what are their main characteristics and which type of prominence these works are given (or not). It is concluded that, although all the catalogues analysed offer Spanish films and series, the amount of works varies greatly between the different services and is mostly constituted by feature films and fiction produced in Spanish. In terms of prominence, Netflix offers more facilities for users to find Spanish films and series, while the rest of the services have ample room for improvement.

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Author Biographies

Mª Trinidad García Leiva, Carlos III University of Madrid

PhD in Audiovisual Communication and Advertising, Complutense University of Madrid, is Associate Professor in the Department of Communication and Media Studies of the Carlos III University of Madrid (UC3M). Her research is devoted to audiovisual industries, cultural diversity, communication policy and regulation, as well as cooperation and aid in the field of culture and communication. She co-leads the research project ‘Diversity and subscription on-demand audiovisual services’, financed by the Spanish Ministry of Science and Innovation.

Teaching in UC3M: BA in Film, Television and Media Studies, MA in Applied Research to Mass Media, MA in Music Industries and Sound Studies and MSc in Research of Law of Culture. Founding partner of ULEPICC-España, she is member of the following scientific associations: ECREA, IAMCR and AE-IC, where she acts as Secretary since 2016.

Among her main publications the following books stand out: Políticas públicas y televisión digital: el caso de la TDT en España y el Reino Unido (CSIC, 2008), and, together with Luis A. Albornoz, La television digital terrestre: experiencias nacionales y diversidad en Europa, América y Asia (La Crujía, 2012), El audiovisual en la era digital: políticas y estrategias para la diversidad (Cátedra, 2017), Diversidad e industria audiovisual. El desafío cultural del siglo XXI (FCE, 2017) as well as Audiovisual Industries and Diversity: Economics and Policies in the Digital Era (Routledge, 2019).

Luis A. Albornoz, Carlos III University of Madrid

Director of the research group Diversidad Audiovisual / Audiovisual Diversity, director of the Master's Degree in Applied Media Research and full-time lecturer in the Department of Communication at the Universidad Carlos III de Madrid (UC3M), where he teaches the courses Estructura del sistema audiovisual (undergraduate), Geopolíticas del audiovisual (postgraduate) and Economía de la cultura y las industrias culturales (postgraduate). Currently, at UC3M, he directs the PhD Programme in Media Research and the Master's Degree in Music Industry and Sound Studies.

He holds a degree in Communication Sciences from the University of Buenos Aires and a PhD from the Department of Audiovisual Communication and Advertising I of the Complutense University of Madrid (UCM). Founding member and former president (2007-2013) of the international scientific association Unión Latina de Economía Política de la Información, la Comunicación y la Cultura (ULEPICC). Member of the International Association of Social Communication Studies (IAMCR/IAMCR/AIERI), where he is currently a member of its International Council; of the European Communication Research and Education Association (ECREA); and of the Spanish Association of Communication Research (AE-IC), where he directs the Communication Structure and Policies section.

Recent publications include Diversidad e industria audiovisual: el desafío cultural del siglo XXI (Mexico: FCE, 2017), Audiovisual Industries and Diversity: Economics and Policies in the Digital Era (London/New York: Routledge, 2019), both in collaboration with Mª Trinidad García Leiva, and Grupo Prisa: Media Power in Contemporary Spain (London/New York: Routledge, 2020), in collaboration with Ana I. Segovia and Núria Almiron.

Pedro Gallo, Carlos III University of Madrid

PhD student in the Media Research programme at the Universidad Carlos III de Madrid (UC3M) and member of the research group Diversidad Audiovisual / Audiovisual Diversity. He has worked as an SEO consultant and his main line of research focuses on the political economy of audiovisual media in the digital environment.

He is a beneficiary of the Ministry of Science and Innovation grant for pre-doctoral contracts for the training of PhDs 2020. He participates in the project 'Diversity and on-demand audiovisual services by subscription' and teaches in the Department of Communication at UC3M.

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