Representation of culture through the local press: the cases of Seville and Porto Alegre (2013-2018)
Abstract
Cultural journalism disseminates, promotes, recreates and documents symbolic production. Pastoriza (2006) defines it as a form of culture that helps to define, give voice to or exclude narratives and subjects that form the culture of an era. This study addresses the construction of culture in everyday journalistic work. To do so, it is based on a comparative research on the weight of the representation of culture in local media in Seville (Spain) and Porto Alegre (Brazil). The methodology used is content analysis, applied to 3,709 pieces published between 2013 and 2018 in the culture section of the Spanish newspapers Diario de Sevilla and ABC de Sevilla and the Brazilian newspapers Zero Hora and Correio do Povo. It is concluded that this journalism has little autonomy from the economic logic of the cultural industries, as they share the representation of a commercial culture, to the detriment of local identity.
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