The image of the millennial generation through the Twitter profiles of the leading Spanish newspapers
Abstract
This article analyzes all the tweets referring to millennials published on the Twitter profiles of the Spanish newspapers El País, El Mundo, ABC and eldiario.es between January 1, 2017 and June 30, 2021 (n= 270) with the purpose of exploring how this group is represented in the media. The results allow us to conclude that the newspapers predominantly address soft news when referring to young people. This, together with the habitual attribution of negative stereotypes, contributes to the construction of an unfavorable image of millennials. A trend that, in general terms, is common in all four media outlets. These findings contrast with the preferences of the Twitter audience, considering that hard news, stereotype-free publications are the ones that produce greater interaction.
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