The news media through the lens of the Spanish audience: A matter of trust
- Jorge Vázquez-Herrero Universidade de Santiago de Compostela https://orcid.org/0000-0002-9081-3018
- María-Cruz Negreira-Rey Universidade de Santiago de Compostela http://orcid.org/0000-0001-8945-2641
- Alba Silva-Rodríguez Universidade de Santiago de Compostela https://orcid.org/0000-0002-1221-5178
- Ana-Isabel Rodríguez-Vázquez Universidade de Santiago de Compostela https://orcid.org/0000-0001-7975-1402
Abstract
The main objective of this research is to identify the news consumption preferences of Spanish citizens, taking into account the choice of channels and journalistic brands, as well as the reasons that justify them. The conditions that motivate media subscription are also analyzed and the use of digital channels and mobile devices to access news is evaluated. This quantitative research is based on a survey addressed to the universe of Spanish citizens of legal age (n=700). The results reveal that Spanish citizens prefer traditional media and brands and their digital editions for information, although digital native media occupy a relevant place. Internet and mobile devices are normalized as ways of accessing news and its consumption through social networks is the predominant among the younger population. Trust and proximity are the main reasons for the choice of news media and channels.
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Author Biographies
Investigador y profesor en la Facultad de Ciencias de la Comunicación de la Universidad de Santiago de Compostela (USC). Doctor en Comunicación e Información Contemporánea, miembro del grupo de investigación Novos Medios (USC) y de la Cátedra Latinoamericana de Narrativas Transmedia (ICLA-UNR). Ha sido investigador visitante en la Universidad Nacional de Rosario (Argentina), Universidade do Minho (Portugal), University of Leeds (Reino Unido) y Tampere University (Finlandia). Investiga sobre narrativas digitales e interactivas, redes sociales y periodismo digital.
Investigadora y profesora en la Facultad de Ciencias de la Comunicación de la Universidad de Santiago de Compostela (USC). Doctora en Comunicación e Información Contemporánea, miembro del grupo de investigación Novos Medios (USC). Investiga sobre el desarrollo de los medios locales e hiperlocales en España, periodismo digital y redes sociales.
Investigadora y profesora en la Facultad de Ciencias de la Comunicación de la Universidad de Santiago de Compostela (USC). Doctora en Comunicación e Industrias Creativas, miembro del grupo de investigación Novos Medios (USC). Ha sido investigadora visitante en el Institute of Journalism, Media and Communication de Gotemburgo (Suecia), University of Central Lancashire –UCLAN– (Reino Unido), Universidade do Porto (Portugal) y Volda University College (Noruega). Investiga sobre periodismo móvil, redes sociales y periodismo digital.
Investigadora y profesora en la Facultad de Ciencias de la Comunicación de la Universidad de Santiago de Compostela (USC). Doctora en Periodismo y Comunicación, miembro del grupo de investigación Estudios Audiovisuales-GEA (USC). Ha sido investigadora visitante en las Universidades de Florencia (Italia), Minho (Portugal), Sapienza de Roma (Italia) a través de los programas de movilidad internacional Erasmus+ y Iacobus. Investiga sobre audiencias, programación y periodismo televisivo y digital.
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