Digital platforms and hoaxes in health: the case of #SaludSinBulos
Abstract
The proliferation of thematic messages in the digital ecosystem and the multiplication of new health communication media are clear examples of the emergence of an expanding health journalism. This paper aims to explain the necessary incorporation of mechanisms to fight disinformation based on the case study of #SaludSinBulos. As a matter of fact one of the most significant initiatives launched by multidisciplinary teams made up of health and communication professionals, to combat health hoaxes among others. Moreover, it examines the most recent public awareness campaigns spearheaded by #SaludSinBulos such as the monologue contest #VacunasSinBulos on the TikTok application or #SaludInfantilsinBulos for millennial parents.
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