Understanding the Lack of Science on Tv: Network Decision-Makers’ Opinions towards Televisual Science

Keywords: Science communication, opinions, attitudes, TV Managers, Science on TV, Spanish TV
Agencies: This research was supported by the FECYT (Spanish Foundation for Science and Technology) through the grant number FCT-15-9831

Abstract

The lack of science on the Spanish TV is explained through the people responsible for content production, scheduling and offer. Two focus groups made up of five decision-makers identified the professionals’ opinions: science on TV is needed, the function of televisual science is educating audiences, public channels are responsible for showing such contents, government should urge scientific programming, science on TV contributes in increasing the cultural level of audiences, and people holding power positions are not interested in improving society´s level of literacy. Later, the generality of those opinions was measured through a questionnaire applied to 450 TV managers. A latent profile statistical analysis showed that individual characteristics of professionals (i.e., gender, age, educational level) do not play a role in shaping their opinions but work related (i.e., area of coverage, TV ownership) do.

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Author Biographies

Maria T. Soto-Sanfiel, National University of Singapore

Associate Professor at the Department of Communications and New Media and Principal Researcher at the Centre for Trusted Internet and Community both at the National University of Singapore.

Isabel Villegas-Simón, Universitat Pompeu Fabra

Researcher. CRITICC Research Group.

Ariadna Angulo-Brunet, Universitat Autònoma de Barcelona

Adjunt Professor. Departament of Psychobiology and Methodology of Health Sciences.

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Published
2022-02-04
How to Cite
Soto-Sanfiel M. T., Villegas-Simón I. y Angulo-Brunet A. (2022). Understanding the Lack of Science on Tv: Network Decision-Makers’ Opinions towards Televisual Science. Estudios sobre el Mensaje Periodístico, 28(1), 227-239. https://doi.org/10.5209/esmp.72837
Section
Research and Documents