The critical state of public local radio in Castilla-La Mancha: governance through the Social Profitability Indicator in Communication (IRSCOM)
Abstract
This work applies the Indicador de Rentabilidad Social en Comunicación or Social Profitability Indicator in Communication (IRSCOM) to the local public radios in Castilla-La Mancha, in order to measure the state of health of its internal functioning. 33 variables related to management, social capital, territorial articulation, programming, communication environment and infrastructure are studied. The indicator is applied to the 40 operative stations of the autonomous community through a telephone questionnaire, semi-structured interviews with representatives of mayors, councilors, and to the persons in charge of the radios. The results demonstrate the vulnerability of the sector, since of the 108 licenses granted to local corporations in Castilla-La Mancha, only 37% are operational. In addition, the grade obtained is described as "very low", and some of them are in danger of extinction. Given the important deficiencies they present in each of the tested variables, paths for improvement are proposed.
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