Towards a characterization of the programming and audience models of the main broadcast television on the thresthold of the switch off (2005-2010): Spanish case analysis.
Abstract
An approach is made to the programming and audience models of the main Spanish broadcast television in the pre-switch off stage. This has allowed us to quantify and characterize their most representative audiences and detect the main programming trends at the end of the Neo-television based on the Kantar Media nomenclature and its acceptance by the Spanish population. All this in order to delimit the specific and differential features of these television channels
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