Indicators of influence of Spanish politicians on Twitter. An analysis in the framework of the elections in Catalonia
Abstract
In a context marked by the holding of elections in Catalonia (21 December 2017), the main objective of the research is to find out about the Twitter activity of the Spanish politicians with the highest influence index. At the same time, the aim is to check the level of engagement between leaders and the public and the political response to the main citizens' concerns (CIS). Using a methodology of comparative analysis of quantitative and qualitative content on a sample of 1,265 tweets, we analysed the Klout influence indicator of eight main candidates from the four parties with the largest parliamentary representation in Spain (PP, PSOE, Ciudadanos and Podemos). The results reveal that the possible influence of politicians is related to the issues discussed and the use of resources provided by Twitter, ahead of the number of followers and the ability to interact with users.
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