Approximation to the study of television consumption in the Spanish digital audiovisual ecosystem: from the audiometric audience to the polyhedral audience

  • Marta Roel Universidad de Murcia (España)
Keywords: Digital television; television consumption; audymetry; social audience.

Abstract

The linear and non-linear modalities of distribution, management and consumption of television contents in the current digital ecosystem are delimited in order to identify the behavior of the audience in a context of technological innovation, multiplicity of screens and interaction in social networks.

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Published
2019-03-20
How to Cite
Roel M. (2019). Approximation to the study of television consumption in the Spanish digital audiovisual ecosystem: from the audiometric audience to the polyhedral audience. Estudios sobre el Mensaje Periodístico, 25(1), 477-492. https://doi.org/10.5209/ESMP.63741
Section
Articles