The use of YouTube in the Catalan Procés. Political Communication through Social Media: Mediatized Prosumers?

Abstract

This research focuses on the analysis of the prosumer in Political Communication in the environment of Social Media, a line of recent study that still lacks a journey and empirical works that address it in a scientific manner. The examination shows the growing tendency to mediatize the prosumer on the YouTube platform. The media are made with the domain of political messages in social networks, occupying a field originally intended for the use of the public sphere. Specifically, an analysis of the content of the videos that have the greatest number of visualizations about Procés Catalán is presented, that is, about the events carried out, during the month of October, by the independence bloc of the Government of Catalonia and which represent a turning point in Spanish politics.