New and old conversational spaces in the women's press. Forums, blogs and virtual communities in their digital editions

Abstract

The latest proposals of the digital editions of the women's magazines to be renewed and to update their designs and contents also require a rethinking of their participatory policies. These publications have become experts in creating and developing virtual communities where they talk and think about topics proposed by the readers. These contents generated by the users little or nothing differ from the interests of women for decades. The editors of the digital editions of the top five women's magazines have detailed their policy of using these conversational spaces and their perspectives for the future. Although most have their days counted, so far magazines do not want to give up faithful condominiums of readers that contribute between 30 and 40% of traffic to their websites.