Using Social Networks for the Andalusian public universities. Content analysis of the official Twitter account
Keywords:
University, Social Networks, Twitter, Communication 2.0.
Abstract
At the time digital Social Networking (RRSS) appeared, the ways of communication of universities with society have changed completely. The Universities Press Offices face a new challenge: to adapt a method which would lead to connect with their audience in a completely different way. The main problem has been the vertiginous speed with by which these changes have happened. Precipitation may be the reason that none of the Andalusian institutions have followed patterns and common strategies and, each one, have taken their own initiatives. This study has analyzed the official Twitter account of the ten Andalusian public universities during the month of February 2013, 2015 and 2016 have been studied about five thousand messages generated from the Universities Press Offices.Downloads
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How to Cite
Simón Onieva J. E. (2017). Using Social Networks for the Andalusian public universities. Content analysis of the official Twitter account. Estudios sobre el Mensaje Periodístico, 23(1), 631-645. https://doi.org/10.5209/ESMP.55618
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Section
Research and Documents
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