The press for seniors, an emerging sector that doesn’t quite take off
Keywords:
Press of senior, segmentation of markets, mapping of media, content media, press
Abstract
This article is a description and analysis of the press of seniors in Spain, from two points of view: 1. media mapping, and 2. study of the advertising and editorial content that offer two important magazines of the sector: Sesenta y Más, magazine of the IMSERSO, and Senda Senior, as a commercial proposal. As well, of the study is that the sector does not go through its best moment, lack of advertising interest, but headers offer models of life that best fit the new times, profiling a person who without worrying about their health, be more active in the communication field, in the playful and especially in the cultural.Downloads
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Published
2016-05-06
How to Cite
Gómez-Escalonilla G. (2016). The press for seniors, an emerging sector that doesn’t quite take off. Estudios sobre el Mensaje Periodístico, 22(1), 299-311. https://doi.org/10.5209/rev_ESMP.2016.v22.n1.52597
Issue
Section
Research and Documents
License
In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
