Relationship building with viewers through television continuity
Keywords:
television channels, television continuity, textual analysis, linguistics, viewers
Abstract
This paper aims to evaluate to what extent generalinterest television channels in Spain adopt coherent, sound, and appealing communication strategies when building a relationship with their viewers through their continuity. To do so, a verbal discourse analysis of television continuity pieces in La1, Antena3, Telecinco and TV3 is undertaken. The analysis of the textual enunciation marks in these pieces shows that, despite their specificities (in relation to the closeness to viewers, the degree of directivity or the links with certain national identities), discourses in television continuity need more coherence and distinctiveness, especially in a context characterized by a loss of social prominence of generalinterest television channels.Downloads
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Published
2016-05-06
How to Cite
Besalú Casademont R. (2016). Relationship building with viewers through television continuity. Estudios sobre el Mensaje Periodístico, 22(1), 195-207. https://doi.org/10.5209/rev_ESMP.2016.v22.n1.52589
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Section
Research and Documents
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