Differentiation of contents in the press
Keywords:
Press, advertising, contents, , ethics.
Abstract
The differentiation of contents in the press has been a theme constantly discuss. Both the informative content and the advertising content are forced to coexist in the media current environment. This distinction is necessary and forced for all the agents interveners in the communicative process: the reader, the journalist, the advertising one and the media, which must fulfill in any case the essence of the journalistic profession. This article analyzes this question from a double aspect: on one side, the ethical limits that the journalistic activity presents with regard to the advertising and therefore, the polemic provoked by the paper of the journalist as advertising communicator in many cases, and on the other side, the defense of the commercial interests of the companies and organizations that finance this activity.Downloads
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Published
2015-11-03
How to Cite
Gómez Nieto B. (2015). Differentiation of contents in the press. Estudios sobre el Mensaje Periodístico, 21(2), 1065-1080. https://doi.org/10.5209/rev_ESMP.2015.v21.n2.50901
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Section
Research and Documents
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