The criteria of newsworthiness as success factor clickactivism. The case of Change.org

Abstract

This research seeks to identify the motivational patterns of behavior clickactivists are determined to support online initiatives over others through a case study: the online petition platform Change.org. Objective: To establish whether the motivational patterns of action of this special cyberactivism are efficient in achieving the objectives of the cause being supported. Method: To study the behavior of clickactivism through Change.org requests by selecting a mixed methodology (quantitative and qualitative) success stories to determine how many of them incorporate the criteria of newsworthiness own journalism. Conclusions: The study shows that the presence of certain valuesnews requests for support is an adjuvant for your ultimate goal factor. Not so the greater or lesser number of signatures to get the petition.