Headlines in major European digital media in Europe: more functional than conceptual
Keywords:
headlines, digital media, european journalism, Search Engine Optimization.
Abstract
Headlines of European online media still are the main appealing focus of audience. Nevertheless, its properties and functions have had to adapt to an on line context of production and reception. This paper presents an overview of headlines in Europeans online media in Spain, Britain, France, Italy and Portugal (The Times, Le Monde, Corriere della Sera, Journal de noticias, El País) through a content analysis of front page, news page, metadata and the social networks. By slightly changing design and content, the traditional strategy of headline mixes traditional functions with a compulsory adjustment to searching engines and social networks as a gateway for more news users and traffic from other websites.Downloads
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Published
2015-11-03
How to Cite
Garcia Orosa B. y López García X. (2015). Headlines in major European digital media in Europe: more functional than conceptual. Estudios sobre el Mensaje Periodístico, 21(2), 833-847. https://doi.org/10.5209/rev_ESMP.2015.v21.n2.50887
Issue
Section
Studies
License
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