2.0 Social influence of the Spanish talk radio programs in relation to its audience

Abstract

Radio is a medium that has traditionally resisted the onslaught of new media. The same is happening with the Internet, with the addition of the diversity of interactions between them. In this paper we analyze the variables of audience and Klout index, informally considered as the synthesizer of the influence of an individual or an entity in social networks. We include the absolute numbers and percentages of the amount of Twitter followers of each chain generalist radio, the influence index and the audience as the EGM. The comparative analysis of these data calls into question the relationship between followers and Klout listeners’ indicator, since the detected correlations; although high tend to not reach that level.