Radio and Social Networking: The radio interactivity in Morning Shows in Spain
Keywords:
Radio, morning shows, social networking, Facebook, Twitter.
Abstract
The profile of the radio audience has changed in Spain and need for more active participation in media culture surrenders to 2.0 and in which interactivity becomes an essential element. This study analyzes the Spanish Morning Shows and activity maintained by tools derived from Web 2.0 to study whether social share correspond to your actual audience. The results obtained outline a scenario in which listeners are no longer passive and begin to become cocreators of the radio program.Downloads
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Published
2015-11-03
How to Cite
Alonso González M. d. l. Á. (2015). Radio and Social Networking: The radio interactivity in Morning Shows in Spain. Estudios sobre el Mensaje Periodístico, 21(2), 689-704. https://doi.org/10.5209/rev_ESMP.2015.v21.n2.50879
Issue
Section
Studies
License
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