The Valuable Bases of Business Ethics in Multicultural Environment

Abstract

Because of the increasing importance of ethical standards in business communication and activities the present research approach differs from methods traditionally applied in other studies in the same area, as it addresses profound ethical values underlying business conduct within the global interaction of business structures. The main study objective was gathering information on the true values which determine the entrepreneur’s behavior of the countries (Germany, France, USA, Spain, Russia, etc.) whose activities influence the general situation on the European and world market. The following hypothesis was to prove: European culture countries undoubtedly share a certain common values, but their market players show very different business ethics grounds, that is a serious obstacle for effective intercultural communication and makes doubtful the general Western shift to the postmaterialism at least regarding the business community.