Beyond the discourses of rating. When reception matters more than consumption. An empirical study about the Colombian television audience
Keywords:
television, audiences, fragmentation, consumption, content, rating
Abstract
Rating measurement’ industrial system faces challenges and limits due to new consumption habits and particular content preferences among audiences, in a television environment characterized by globalization, oversupply, thematic programming and audiences’ fragmentation. This research article shows the main results obtained from a quantitative study, of a probabilistic sample, financed by RCN channel, applied to Colombian T.V. audiences, between 17 and 60, who live in the 12 most important urban areas.Downloads
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How to Cite
Arango-Forero G., Gómez-Giraldo J. C. y Hernández-Rodríguez J. C. (2014). Beyond the discourses of rating. When reception matters more than consumption. An empirical study about the Colombian television audience. Estudios sobre el Mensaje Periodístico, 20(2), 647-660. https://doi.org/10.5209/rev_ESMP.2014.v20.n2.47041
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Section
Studies
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