Social Audience versus Creative Audience: Case Study Twitter

  • Luis Deltell Escolar Universidad Complutense de Madrid
DOI: https://doi.org/10.5209/rev_ESMP.2014.v20.n1.45217
Keywords: Twitter, Social Audience, Creative Audience, Television, blog, microblogging, Internet

Abstract

This paper presents the conclusions of research over social and creative audiences on Twitter in Spain. The goal of the project is to understand the new way the user community of this microblogging space behave during TV broadcasts. It is, therefore, a study of the use of two or more screens simultaneously (Twitter and Television or any other device to watch TV shows). The research is conducted through dual methodology, using both qualitative and quantitative techniques from different areas of knowledge, hence being a multidisciplinary proposal. Among the goals of the project lies to prove whether it is possible to measure the total amount of viewers given the tweet flow and describe the thought leaders within the social TV talk.

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How to Cite
Deltell Escolar L. (2014). Social Audience versus Creative Audience: Case Study Twitter. Estudios sobre el Mensaje Periodístico, 20(1), 33-47. https://doi.org/10.5209/rev_ESMP.2014.v20.n1.45217
Issue
Vol. 20 No. 1 (2014)
Section
Studies

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