Strategies and Business Models: Clarification of Concepts and Terminology in the Digital Press

  • Manuel Goyanes Martinez Universidad de Santiago de Compostela Universidad de Westminster
DOI: https://doi.org/10.5209/rev_ESMP.2013.v19.n1.42530
Keywords: business model, strategy, digital press, terminology.

Abstract

The strategies and business models of the digital press have been studied for a large part of media management scholars. The use of economic and management terminology has caused their indiscriminate utilization and some confusion between the concepts. This research contributes to explain and settle terms about the strategies and business models developed by the digital press. The goal is to clarify the concepts and examine the most important digital newspapers examples.

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Published
2013-06-13
How to Cite
Goyanes Martinez M. (2013). Strategies and Business Models: Clarification of Concepts and Terminology in the Digital Press. Estudios sobre el Mensaje Periodístico, 19(1), 419-431. https://doi.org/10.5209/rev_ESMP.2013.v19.n1.42530
Issue
Vol. 19 No. 1 (2013)
Section
Research and Documents

License

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