TV Audiences and Thought Leaders in Twitter. Case Study "El Barco"
Keywords:
Twitter, Audience, Social Audiences, social networks, digital natives, television.
Abstract
Our research is based a study that was carried out to measure audience tracking on TV by using Twitter. We started from models previously used by authors and researchers to predict the outcome of political elections. We also propose an analysis and study methodology for the topology of the new thought leaders in Twitter who arise in the social audiences setting. In order to create this paper, we chose to analyze chapter 26 of the Spanish ‘El barco’. It is the first one to make use of a 360º marketing campaign as well as an independent campaign on Twitter. ‘El barco’ is one of the series with the broadest audience comprised by digital natives. This fact allows us to accurately encompass its viewers as part of the creative audiences community.Downloads
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Published
2013-06-13
How to Cite
Deltell Escolar L., Claes F. y Osteso López J. M. (2013). TV Audiences and Thought Leaders in Twitter. Case Study "El Barco". Estudios sobre el Mensaje Periodístico, 19(1), 347-364. https://doi.org/10.5209/rev_ESMP.2013.v19.n1.42526
Issue
Section
Research and Documents
License
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