Neuroadvertising Graphics. Innovative Process Analytical Method Communicative Visual Advertising
Keywords:
neuroadvertising, attention, memory, visual and condensation advertising communication semantics
Abstract
Our research is focused on the effects of an experimental study that examines in depth deconstruction of visual advertising communication (graphic and digital) efficient. Constructive definition of the essence of visual communication messages. We have developed an analytical method of deconstruction of communicative efficiency applied to advertising graphics. A perceptive deconstruction where the building blocks are: attention, memory, perception, understanding, rhetoric and persuasion, reading and semantic condensation area. There are seven pillars of our analytical deconstruction nerve within the graphic and digital marketing communication.Downloads
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Published
2013-05-16
How to Cite
Vargas Delgado J. J. (2013). Neuroadvertising Graphics. Innovative Process Analytical Method Communicative Visual Advertising. Estudios sobre el Mensaje Periodístico, 19, 1057-1065. https://doi.org/10.5209/rev_ESMP.2013.v19.42190
Section
Articles
License
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