Online Reputation of Spanish Political Leaders During the Change of Term
Keywords:
Nostracker, politics, social media, media communication, online reputation
Abstract
This research analyze how three of the most important political leaders in Spain (Mariano Rajoy, José Luis Rodríguez Zapatero and Alfredo Perez Rubalcaba) are referenced in blogs, social networks and online media. Our purpose is to know what image projected by the media about the three leaders in the context of changing legislature passed December 13, 2011. We collect the opinions, reviews and social impacts that triggered various topical issues during the eight months selected. To perform this analysis we used a methodological tool known as Nostracker, created by three researchers at the University of Santiago de Compostela, able to manage and track the conversation topics media, objects, personalities and brands in new social media.Downloads
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Published
2013-05-16
How to Cite
Silva Rodríguez A. (2013). Online Reputation of Spanish Political Leaders During the Change of Term. Estudios sobre el Mensaje Periodístico, 19, 1017-1026. https://doi.org/10.5209/rev_ESMP.2013.v19.42186
Section
Articles
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In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
