Journalism Ethics, R&D and Research Transfer

Abstract

Ethics is currently a relevant parameter of the indexes of business reputation and corporate social responsibility. Investigate how to measure that intangible asset, know what the impact on the value of the institution and to determine how it affects the perception of the company among the citizenship demands an interdisciplinary research. The R&D of journalistic ethics in Spain, almost exclusively university, is recent, continual and special. The number of research groups, emerging or consolidated, is small but the volume of involved scientists and the territorial influence of the studies are significant, although still insufficient. The degree of return of results of research to the media sector through the corporations support, collaboration, funding and diffusion of results, research transferis reduced.