Political Communication on the Net: The trend to political “infotainment” in YouTube
Keywords:
Infotainment, Political Communication, Internet, YouTube
Abstract
This research focuses in the study of political infotainment. Originally, this is a genre linked to television, but now it is present in other media as Internet. This paper proves that many political videos of YouTube satisfy the characteristics of infotainment. Specifically, this paper shows the results of an analysis of the most played videos in YouTube in 2010 of of some representatives of European policy as Nicolas Sarkozy (France), Silvio Berlusconi (Italy), Gordon Brown (United Kingdom) or José Luis Rodríguez Zapatero (Spain), as well as the USA President Barack Obama (EEUU).Downloads
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Published
2012-12-14
How to Cite
Berrocal Gonzalo S., Campos Domínguez E. y Redondo García M. (2012). Political Communication on the Net: The trend to political “infotainment” in YouTube. Estudios sobre el Mensaje Periodístico, 18(2), 643-659. https://doi.org/10.5209/rev_ESMP.2012.v18.n2.41037
Section
Research and Documents
License
In order to support the global exchange of knowledge, the journal Estudios sobre el Mensaje Periodístico is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
