The self-promotions from the point of view of continuity and advertising in television
Keywords:
Self-promotion, promotion, television, continuity, advertising.
Abstract
The self-promotions today have become pieces with its own entity and of great importance within the program schedules of the chains. Not only for being links and maintain the visual continuity of the television content but also because it is a weapon of advertising communication of the channels to convince viewers. For these reasons it is important to establish the differences and common similarities of television promotions, both from the point of view of continuity and of the advertising, in order to later insert them into university teaching as a tool for teaching innovation in terms of contents refers.Downloads
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Published
2012-12-08
How to Cite
Pérez Sánchez J. (2012). The self-promotions from the point of view of continuity and advertising in television. Estudios sobre el Mensaje Periodístico, 18, 713-720. https://doi.org/10.5209/rev_ESMP.2012.v18.40950
Section
Articles
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