Educational process approach and Advertising Strategy of Public Relations in the European Higher Education

Abstract

The European Higher Education Area in which universities are immersed conditions the process of educational interaction between teachers and students, leading to learning outcomes are achieved to ensure the competencies, skills and abilities required for professional practice. To meet the challenges of this new scenario, the faculty must be involved in a much more active in their teaching, developing educational planning models that meet the learning objectives of each subject. This proposal establishes a didactic intervention model for the compulsory Strategy Advertising and Public Relations, which serves as a reference for reflection teaching degree in Advertising and Public Relations from the University of Alicante.