Public University of Navarre in the Mass Media (2008-10). A study on Perception and Reality in the Journalistic Discourse
Abstract
In the face of worries of the Public University of Navarre (UPNA) with regard to the journalistic overtones that affect, repeatedly, to the objectivity of their information, it was realized a study with regard to the treatment granted by the mass media to the information of the UPNA, especially, the originated ones in Diario de Navarra. In order to complement the quantitative study, a qualitative one was programmed with interviews to internal publics of the University and to certain external publics, in this case, some outstanding journalists. The aim is to analyze the perceptions of different individuals on the journalistic discourse, comparing opinions and facts, in a long period of informative work of almost 2 years.
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