Kimeltuwe, an educational strategy of digital artivism

Abstract

The creation of new discursive spaces on the Internet that politically claim the importance of indigenous languages for cultural diversity, using the new technologies, has facilitated the convergence of different artistic expressions that constitute emerging strategies of digital artivism. This article presents a study about the Kimeltuwe educational proposal and particularly the analysis of the publications of its Facebook page, during the period of one year, which includes the mapuche annual cycle. We analyzed the different forms of artivism that through this platform are promote, using a mixed methodology that on the one hand quantitatively analyzes the data and figures of their publications, and on the other allows us, through conceptual categories, a qualitative approach to the different interpretations and symbolic meanings of the publications made.