The Music-Visual Synchrony in the TV Trailers

  • Pedro Galeano Galea Universidad de Cádiz
Keywords: advertising; cinema; TV trailer; music; music-visual sync.

Abstract

The close relationship between music and image has great relevance in the effectiveness of the advertising message. This link is reinforced by music-visual sync, which is becoming more and more present in audiovisual advertising formats. This study aims to analyze this phenomenon applied to television trailers, by conducting a content analysis of more than one hundred trailers. The objectives of this research are: to point out the elements of the sound used, to know the representativeness of music-visual sync in television trailers and to know what types of synchrony are the most called upon. Despite the fact that the most used elements of sound are the voice and the silence, the music-visual sync is present in most of the analyzed cases. This synchrony is originated mainly by the rhythm of the assembly, and according to the indicated typologies they emphasize cases with a semi-hard and aesthetic music-visual sync.

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Author Biography

Pedro Galeano Galea, Universidad de Cádiz

Licenciado en Publicidad y RR.PP. por la Universidad de Sevilla. Graduado en música por el Conservatorio Profesional “Manuel de Falla” de Cádiz. Máster interuniversitario en Gestión Estratégica e Innovación en Comunicación por la Universidad de Cádiz y Málaga. Actualmente está finalizando su tesis doctoral sobre el fenómeno de la sincronía musicovisual en los medios audiovisuales publicitarios como los anuncios de televisión.

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Published
2019-05-27
How to Cite
Galeano Galea P. (2019). The Music-Visual Synchrony in the TV Trailers. Área Abierta, 19(2), 163-175. https://revistas.ucm.es/index.php/ARAB/article/view/62999
Section
Articles