Análisis semiótico-lingüístico de la comunicación publicitaria de la marca MoviStar en su lanzamiento (1993/1995). El spot en televisión

  • Lidia Pellicer García
Keywords: Brand, Meaning, Spiritual, Identity, Sign

Abstract

This paper analyses Movistar’s first TV spot in 1995 from a semio-linguistic perspective concerning the transition from the product Moviline to the brand Movistar. Advertised products become brands when narrative and spiritual values added besides the sign identity.

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Published
2011-04-05
How to Cite
Pellicer García L. . (2011). Análisis semiótico-lingüístico de la comunicación publicitaria de la marca MoviStar en su lanzamiento (1993/1995). El spot en televisión. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 4(2), 233-246. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU1010220233A
Issue
Vol. 4 No. 2 (2010)
Section
Articles

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