Revisión de intangibles territoriales que contribuyen al avance socioeconómico

Abstract

The aim of this project is to analyze the role of the intangible agents in the economic development of a region, in order to find out how those can become instruments of future innovation. The results will enable the proposal of lines of work that will improve the management and efficient communication of regional intangible values. These intangible values are symbolic assets which would generate economic and cultural capital. This article explores the intangible side of the region to find what intangible can be considered «land values» and serve its economic development. The research objective was to perform a thorough analysis and scientific debate. In the first place, a descriptive study of the communicative situation of the region and of the different actors involved in the socioeconomic and cultural scenario will be carried out. Secondly, having taken advantage of the previous analysis and of the synergies generated through the different interviews with experts, initiatives will be generated to further develop at midterm the scenarios analysed. Also, proposals will be made to improve and modify the communication of the region.