La publicidad y la imagen en movimiento: primeros pasos del cine publicitario en España

Abstract

Advertising Cinema is one of the most profitable sectors of the audiovisual industry. In spite of it, there are very few scholars who have devoted themselves to study the history of this media. It is not strange that this has happened, since the majority of the advertising films that were made in the first half of the 20th Century have been lost. Working together with Filmoteca Española, the author tries to get back and to analize the advertising materials that the institution preserves. The aim is to fill some of the gaps that exist in this field of knowledge. In this article the results of the investigation are compared with the former published details in order to offer a brief history of the first decades of Spanish Advertising Cinema.