El fetiche: un resplandor que ciega en la magna mujer de la publicidad
Keywords:
Fetish, Desire, Castration, Product, Advertisement, Image
Abstract
In this paper it is analyzed the image of the new woman and her role in advertising. A series of seducing ads have been selected in which an omnipotent, phallic and menacing woman is presented. The products shown in the advisements are seen as an imaginary phallus, as a memory of the child’s most precious thing: the fetish. Therefore the role of women in these advertisements is to fulfill and ancient masculine desire in the imaginary and to outshine the real desire in the symbolic dimension.Downloads
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Published
2009-06-02
How to Cite
Campos Rodríguez V. B. (2009). El fetiche: un resplandor que ciega en la magna mujer de la publicidad. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 2(2), 171-188. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU0808220171A
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