Estructura de la comunicación empresarial
Keywords:
Structure, Communication, Company, Research, Qualitative
Abstract
This article tries to throw light on the communication management structure taking as a reference the models from secondary sources and an empirical research of qualitative character. From a sample of 22 companies (11 of consumption and 11 of services) it is studied the denomination provided to the person in charge of communication and to the department that represents, who is the person of the company she or he reports with, how they define the communication model that they implement and what types of communication are coordinated and managed by the figure in charge of the communication in the companyDownloads
Download data is not yet available.
Article download
Crossmark
Published
2009-06-02
How to Cite
Enrique Jiménez A. M. y Morales Serrano F. (2009). Estructura de la comunicación empresarial. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 2(2), 63-80. https://revistas.ucm.es/index.php/PEPU/article/view/PEPU0808220063A
Issue
Section
Articles
License
In order to support the global exchange of knowledge, the journal Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
