Historical studies on advertising and propaganda in Brazil: an analysis of the National Meetings on Media History

DOI: https://doi.org/10.5209/pepu.81969

Abstract

Research on Media History present in the annals of National Media History Researchers Meetings, promoted by the Associação Brasileira de Pesquisadores de História da Mídia – ALCAR (Brazilian Media History Researchers Association) is strongly linked to the desire to rescue the memory of the history of mass communication in Brazil. The advertising is gaining space in the event to be fundamental instrument of support of media outlets in the country and obtained thereby, investigative interest marked in the annals of the event. This paper presents a bibliometric study of academic production in advertising during the years 2003-2021 and shows the main approaches studies adopted to analyze the Brazilian advertising; the main objects treated in study; the main areas of knowledge referenced to understand the phenomenon of advertising; (sociology, psychology, anthropology, politics, economy); the most productive years for the object under study (advertising); the profile of the researcher of advertising among others with notes on works highlighted in the categories developed in the study.

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Author Biographies

Dhione Oliveira Santana, Universidade Federal de Minas Gerais

Programa de Pós-graduação em Comunicação da Universidade Federal de Sergipe

Raquel Marques Carriço Ferreira, ISCTE-Instituto Universitário de Lisboa
Professora Associada da Universidade Federal de Sergipe, com atuação no curso de Publicidade e Propaganda e no Programa de Pós-graduação em Comunicação. Publicitária, mestre pela Universidade Metodista de São Paulo (2003),doutora pela Universidade Nova de Lisboa (2011), obteve seu título de pós-doutorado pelo ISCTE - Instituto Universitário de Lisboa (2017) . Tem experiência na área de Sociologia Aplicada, atuando com os temas das Teorias da Comunicação, Estudos da Audiência e Recepção, Ética e Legislação Publicitária, Comunicação Integrada, Comunicação e Saúde. Seu campo de estudo está circunscrito na dinâmica de interação do indivíduo com os meios de comunicação ou outro contexto social mediado por plataformas comunicacionais, conformando o nexo da produção das mensagens e seu consumo.  
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Published
2023-12-14
How to Cite
Oliveira Santana D. . y Marques Carriço Ferreira R. (2023). Historical studies on advertising and propaganda in Brazil: an analysis of the National Meetings on Media History. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 17(1), 31-43. https://doi.org/10.5209/pepu.81969
Issue
Vol. 17 No. 1 (2023)
Section
Articles

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