Study of the slogan. Functions, rhetoric and literalism
Keywords:
Slogan, Claim, Advertising, Propaganda, Communication.
Abstract
This article is the second part of the appeared in no. 11 of Pensar la Publicidad under the title of «Study of the slogan. Source, attributes and typology». In keeping with the knowledge of this verbal formula so characteristic of the advertising communication, is to analyse the functions and the rhetoric, to close the study with the understanding of the slogan as a manifestation of the literal language.Downloads
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Published
2018-07-16
How to Cite
Eguizábal R. (2018). Study of the slogan. Functions, rhetoric and literalism. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 12, 127-144. https://doi.org/10.5209/PEPU.60925
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