Matthew Weiner’s MAD MEN as Meta-advertising
Abstract
Considering TV serialized fiction as a new media phenomenon, this paper reflects about the elements which characterize the series considered «quality TV», focusing on a paradigmatic production: Mad Men. It can be affirmed that Mad Men is a meta-advertising discourse. Not only is it situated in the world of advertising, it also deals with advertising as a topic. Not only does it talk about advertising, it is advertising in itself. Since the academic or divulgative literature produced to date has not dealt with Mad Men from the point of view of advertising as such, this paper provides an original perspective that will enrich the scientific reflection about the show and that will contribute new materials to the process of educating about the media.
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