Visions consumption ideals

  • Raúl Eguizábal Universidad Complutense de Madrid
Keywords: advertising, art, consumption, elite use, mass consumption

Abstract

The main raison d’être of advertising in society is to encourage the consumption of goods, especiallyof mass produced, so it is basically linked to the mass production and repetition. The art, however,aims to achieve a unique work original and unique. Over the years, however, there have been manycontacts and interactions between advertising and art. Nevertheless, we will study those links by theraid on consumption, its birth in modern times, the use of elite and mass consumption, and its path inthe call information society.

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Published
2012-11-16
How to Cite
Eguizábal R. (2012). Visions consumption ideals. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 6, 189-204. https://doi.org/10.5209/rev_PEPU.2012.v6.40645