Advertising from the other side of the kitchen. Observations and findings of a phenomenologist
Keywords:
Art, advertising, consumption, communication, perception, information, design
Abstract
The ambiguous relations between Art, Advertising and Consumption shows that the influence of art isnot the only one that has an impact on the advertising: in any case, it is not qualitatively or statisticallypredominant. We study here the modes as the signs of Art --and the no-art-- are entered in theadvertising language, as well as the weight of the art in advertising, in a small sample.Downloads
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Published
2012-11-16
How to Cite
Costa J. (2012). Advertising from the other side of the kitchen. Observations and findings of a phenomenologist. Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias, 6, 169-187. https://doi.org/10.5209/rev_PEPU.2012.v6.40643
Section
Articles
License
In order to support the global exchange of knowledge, the journal Pensar la Publicidad. Revista Internacional de Investigaciones Publicitarias is allowing unrestricted access to its content as from its publication in this electronic edition, and as such it is an open-access journal. The originals published in this journal are the property of the Complutense University of Madrid and any reproduction thereof in full or in part must cite the source. All content is distributed under a Creative Commons Attribution 4.0 use and distribution licence (CC BY 4.0). This circumstance must be expressly stated in these terms where necessary. You can view the summary and the complete legal text of the licence.
